Q. How do I find SWOT analyses?

Find SWOT analyses in Business Source Complete by following these steps:

1. From the Healey Library homepage click on Databases & Indexes
2. Then, select “B” and Business Source Complete from the A-Z list
3. If you are off campus, you will be prompted to enter your UMB email and password 
4. Go to the Advanced Search page
5. Scroll down to Publication Type and select SWOT Analysis
6. Search for the company name in the search box

Examples:

• Bank of America
• Disney
• Ralph Lauren